Base of the Pyramid
Base of the Pyramid aims at creating sustainable projects for emerging markets. The need for such initiatives stems from the fact that around two thirds of the population live on under 5 euros a day.
The researchers, teachers and students of Aalto University look for solutions to develop products, services, business models and practices that suit the needs of the emerging markets. At the same time the project identifies new markets for Finnish companies who are interested in innovations. In the best case scenario, the result is a real win-win situation, where improving the living environments of poor people and new business models are combined.
User-orientated approach is essential
How can we best combine the needs and expectations of the users with new business models? How to prioritise the factors that affect customers reasons for buying products in these markets?
Even though demand for new, affordable, easy-to-use products that work in tough circumstances can be found, in order to develop solutions to how to create profitable business, there is a real need for entrepreneurial, technical and design know-how.The students of Creative Sustainability and International Design Business Management (IDBM) programmes of Aalto University together form a multidisciplinary working group that looks at these aspects on a wide spectrum.
In 2011 started two Base of the Pyramid programmes, a health service project Glocal in India, and a furniture industry development project in Peru.
Learn more about the project in Peru by following the blog written by the IDBM students taking part in the project.
Commercialization and Scaling up Inclusive Businesses in Emerging Markets is a one-day workshop organized on April 20th. It focuses on the practical needs and opportunities of companies aiming to create new, profitable businesses in emerging markets while empowering local communities and reducing poverty.
Aalto University has made a brave promise to change the world for a better place to live. Aalto Global Impact is a new community for people who are inspired to contribute to this pledge and believe that doing together is far better than doing in silos.
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School of Economics
Dep. of Management and Int. Business
teija.lehtonen [at] aalto [dot] fi
Begun in Sept, 2010
Finished in Aug, 2012
Field trip to India Jan 2012
Field trip to Peru Feb 2012
TEKES - the Finnish Funding Agency for Technology and Innovation
Ministry of Employment and Economy, Finland
Ministry of Foreign Affairs, Finland
Confederation of Finnish industries