News / New products for emerging markets
18.04.2012
Commercialization and Scaling up Inclusive Businesses in Emerging Markets is a one-day workshop organized on April 20th. It focuses on the practical needs and opportunities of companies aiming to create new, profitable businesses in emerging markets while empowering local communities and reducing poverty.
Under the framework of the Base of the Pyramid approach, the participants will discuss examples of how the application of a market approach has contributed to poverty reduction through the development of products and services for low-income markets.
Participants from companies like Danone Poland, RLabs/Mxit Reach South Africa and Nokia will provide concrete business examples of product development and commercialization. Minna Halme, Professor of Corporate Responsibility at Aalto University will highlight success factors in BOP business approaches, based on examples from Grunfors Lifelink, Cemex, ITC eChoupal and MyC4 among others.
In addition to Finnish stakeholders, participants from India, Sri Lanka, Nepal, South Africa, Kenya, Tanzania, Mozambique, Poland, Netherlands and the United States will attend.
BOB Service
The event is part of a wider BOP Service initiative entitled “ Sustainable and user-driven innovation at the BOP market”, coordinated by Aalto University and funded by Tekes, the Finnish Ministry of Employment and the Economy, the Ministry for Foreign Affairs, the Confederation of Finnish Industries and Finpro.
More information:
Download the program here.
All documentation before and after the event will be posted in the "Inclusive Businesses" Linked-in group at http://www.linkedin.com/groups/Inclusive-Businesses-4398199
Contact:
Teija Lehtonen, Director, Aalto Global Impact
teija.lehtonen [at] aalto [dot] fi
tel. +358 400 618328
