Miisa Mink is design entrepreneur living and working in London. She has a Masters degree from the Helsinki School of Economics, which is now part of Aalto University. She dedicates her time to building and investing in companies where design and branding is an integral part of their strategy and success. She is a co-owner of Nordic Bakery, a London based chain of design cafes and founder of Persona Design, a personal branding company. She believes passionately that great design has the power to transform environments or businesses into commercial success stories.